Economy Minister Luis Caputo for sure has no idea where his clothes come from; I'd bet someone else in his life buys his socks, t-shirts, and underwear. He is rich and has terrible taste, opting for name brands that lack true quality. He probably wears The North Face puffers that cost triple what a perfectly decent brand from Mar del Plata charges, and his suits look like they came straight off the rack at Jos. A. Bank.
The media often contrasts elites like him with impoverished women in the provincias who buy used, US-sourced clothing by the kilo via China. But neither extreme accurately represents what is actually happening in Argentina's textile industry.
The reality is that an influx of ultra-cheap, low-quality Chinese clothing is taking a massive bite out of the lower half of the domestic market. This is partly due to Milei’s scattershot import policies. Importing remains prohibitively expensive for most.
When I imported a sewing machine late last year, it highlighted how little the average small business is being helped. Unlike a year prior in the US, where I bought the exact same machine with zero extra charges, here I was hit with a small duty, a 21% IVA, the mandatory cost of a customs broker and incredibly a 500,000 peso "processing" fee from FedEx for a shipment that was already prepaid. The Argentine government created the labyrinth of regulations that practically doubles the cost of importing for small businesses, and they have done absolutely zero to fix it.
On the flip side, local manufacturing still offers incredible value. For 16 years, I've worn Argentine-made Pampero work pants in my metalworking shop. Today, a pair costs around 35,000 pesos online—about $25 at the current exchange rate. That's half of what I’d pay on eBay in the US for equivalent Mexican-made Carhartt work pants. I also wear Lee jeans, which typically run $50 to $75 USD in the States. While imported Lees are pricier here, quality Argentine-made jeans are half the price of US jeans in the US.
The same goes for everyday wear. Last year, my wife bought me some nice Banana Republic t-shirts in the US. Banana Republic isn't high fashion, yet their shirts are about $40 each. Here, I can get higher-quality Argentine t-shirts for less, or basic, thinner ones for just 8,000 to 10,000 pesos. If you opt for the 5,000-peso Chinese imports, you can expect them to fall apart in under a year.
The fundamental issues holding Argentina back are a tax structure that fails to adequately tax the wealthy, erratic import duties, and a glaring lack of industrial policy to support domestic manufacturing.
Argentina is one of the very few countries in the world with a complete, top-to-bottom textile industry, and neglecting it is a crime. We grow the cotton; raise the wool, llama, and vicuña; spin the threads and yarns; weave the fabrics; and manufacture the findings, zippers, grommets, and snaps. We design, sew, and market the final garments. We also boast a comprehensive shoe manufacturing industry—complete with factories producing soles, heels, laces, leather, and synthetics for every type of shoe, boot, and sandal.
With just a small amount of strategic government investment and a streamlining of export regulations, this sector could generate a massive surge in exports.