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The Buenos Aires area, steps from the river, that promises to change the Buenos Aires skyline - La Nacion Propiedades
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www.lanacion.com.ar
October 28, 2025
It will be the most dynamic business center in the city and will concentrate the largest amount of real estate investments.
By Fernando Novoa
Catalinas remains one of the city's most important corporate hubs. PATRICIO PIDAL/AFV
With over 300,000 m² of Class A offices and large-scale projects in the pipeline, Catalinas remains one of the city's most important corporate hubs : with 27% of the total corporate space stock, it is the absolute leader among 11 submarkets.
The area —bounded by Avenida Córdoba, Paseo del Bajo, San Martín and Leandro N. Alem— concentrates 320,500 m² of class A offices. An important fact is that this figure has remained stable since 2020 until the recent incorporation of Edificio Plaza in the Distrito Quartier development located at 1400 Antártida Argentina Avenue, CABA, which added 32,500 m² premium.
The Quartier District project, where the Plaza building is located, the latest to be inaugurated in the area
Its resilience, its strategic location, and the fact that only a few square meters remain available in premium buildings today show that the area is on companies' radar.
Since the mid-1990s, the district has established itself as the corporate epicenter of Buenos Aires , chosen by banks, insurance companies, technology companies, multinationals and professional services firms that set up shop in an area that, among other strengths, has: location, connectivity, access and public transportation - from trains to subways, Metrobús and bike paths - Years later, the construction of the Paseo del Bajo also played in its favor.
Between 1997 and 2007, the inventory grew by 68% , with developments such as Catalinas Plaza, Alem Plaza, Torre Bank Boston, and Laminar Plaza . Between 2008 and 2018, projects such as Catalinas Norte-BBVA, Banco Macro, and the Torre Catalinas Norte by IRSA were added . More recently, in 2020, Alem 882 and in 2023, the Edificio Plaza - Distrito Quartier completed their expansion.
Currently, there is only one project underway, which will add 44,225 rentable square meters. This is the Safra Tower located at the intersection of Alem and Córdoba, which anticipates limited supply in the medium term. This project by Foster+ Partners will be a new icon of the city and, together with the future developments of Catalinas II—the seven plots auctioned by the State next to the Sheraton, where companies such as Consultatio, EMS, and Techint acquired plots— promises to transform the Buenos Aires skyline from Avenida Córdoba to Distrito Quartier, creating a new landscape of towers.
Catalinas II has the potential to add 250,000 m² in the coming years. Project uses and typologies are still being defined. This unprecedented potential reaffirms the area's capacity to attract investment.
This is what the Safra Tower, a Foster project located on Alem Avenue, will look like. Gentleness
When analyzing prices, the Class A office market in Buenos Aires was strongly influenced by changes in Argentina's economic climate. It should be noted that the price analysis represents estimated averages, and within each submarket, there are buildings that stand out from the rest, commanding substantially higher prices.
Catalinas' prices have shown resilience , with limited adjustments in the face of profound crises. "The biggest impact was the pandemic, but towards 2024-2025 the trend is one of stability and slight recovery , within a framework of macroeconomic uncertainty," analyzes Novoa, who acknowledges that Catalinas has alternated its leadership in absorption with corridors such as Panamericana and Libertador CABA. Since 2023, it has once again positioned itself as one of the main centers of large-scale operations, reaching its highest levels of participation in the last decade in 2024 and 2025. The district continues to be one of the preferred hubs for financial and multinational companies.
While other corridors such as Libertador CABA or Polo DOT are showing dynamism, Catalinas maintains its appeal due to its strategic location for those arriving from the north, south and west, being a key point in the city due to its proximity to the Retiro train station and the number of subway lines it serves. In addition, it has the largest stock (23) of AAA buildings in the city. These factors ensure that the district remains the benchmark for the Class A office market in Buenos Aires , even in a challenging macroeconomic context.
These are three buildings with available meters:
The Bouchard 710 tower is next to the Foster project being built on Alem Avenue. Gentleness
Catalinas has repeatedly demonstrated its adaptability and resilience. Its quality inventory, strategic location, and solid demand maintain its position as the corporate heart of Buenos Aires .
Today, the opportunity for companies is to take advantage of the available space in Class A buildings such as the Plaza Building in the Quartier District, Torre Boston and Bouchard 710 and Ingeniero Butty 240 , joining a district where tradition and innovation combine to define the future of real estate in Argentina.
www.buysellba.com
Source:
La zona porteña a pasos del río que promete cambiar el skyline de Buenos Aires
Será el centro de negocios más dinámico de la ciudad y concentrará la mayor cantidad de inversiones inmobiliarias
www.lanacion.com.ar
October 28, 2025
It will be the most dynamic business center in the city and will concentrate the largest amount of real estate investments.
By Fernando Novoa
Catalinas remains one of the city's most important corporate hubs. PATRICIO PIDAL/AFV
With over 300,000 m² of Class A offices and large-scale projects in the pipeline, Catalinas remains one of the city's most important corporate hubs : with 27% of the total corporate space stock, it is the absolute leader among 11 submarkets.
The area —bounded by Avenida Córdoba, Paseo del Bajo, San Martín and Leandro N. Alem— concentrates 320,500 m² of class A offices. An important fact is that this figure has remained stable since 2020 until the recent incorporation of Edificio Plaza in the Distrito Quartier development located at 1400 Antártida Argentina Avenue, CABA, which added 32,500 m² premium.
The Quartier District project, where the Plaza building is located, the latest to be inaugurated in the area
Its resilience, its strategic location, and the fact that only a few square meters remain available in premium buildings today show that the area is on companies' radar.
His story
Catalinas Norte, as a business center, was born with the city's master plan of 1958 and was the subject of a major urban project from 1960 to 1967, when the first developments began. It wasn't until the 1970s that the first towers and the Sheraton Hotel were developed.Since the mid-1990s, the district has established itself as the corporate epicenter of Buenos Aires , chosen by banks, insurance companies, technology companies, multinationals and professional services firms that set up shop in an area that, among other strengths, has: location, connectivity, access and public transportation - from trains to subways, Metrobús and bike paths - Years later, the construction of the Paseo del Bajo also played in its favor.
Between 1997 and 2007, the inventory grew by 68% , with developments such as Catalinas Plaza, Alem Plaza, Torre Bank Boston, and Laminar Plaza . Between 2008 and 2018, projects such as Catalinas Norte-BBVA, Banco Macro, and the Torre Catalinas Norte by IRSA were added . More recently, in 2020, Alem 882 and in 2023, the Edificio Plaza - Distrito Quartier completed their expansion.
Currently, there is only one project underway, which will add 44,225 rentable square meters. This is the Safra Tower located at the intersection of Alem and Córdoba, which anticipates limited supply in the medium term. This project by Foster+ Partners will be a new icon of the city and, together with the future developments of Catalinas II—the seven plots auctioned by the State next to the Sheraton, where companies such as Consultatio, EMS, and Techint acquired plots— promises to transform the Buenos Aires skyline from Avenida Córdoba to Distrito Quartier, creating a new landscape of towers.
Catalinas II has the potential to add 250,000 m² in the coming years. Project uses and typologies are still being defined. This unprecedented potential reaffirms the area's capacity to attract investment.
This is what the Safra Tower, a Foster project located on Alem Avenue, will look like. Gentleness
Supply and demand
Regarding demand: a clear recovery is expected starting in 2024. Last year, 16,754 m² were added , and another 5,199 m² were added in the first half of 2025 through net takeup . The latest vacancy rate is 14.5% and corresponds to the second quarter of this year.When analyzing prices, the Class A office market in Buenos Aires was strongly influenced by changes in Argentina's economic climate. It should be noted that the price analysis represents estimated averages, and within each submarket, there are buildings that stand out from the rest, commanding substantially higher prices.
- 2019–2020 (pre-pandemic): The economy was already showing weakness, with high inflation and exchange controls, but the premium market (Catalinas) maintained rental prices that averaged around US$29.5/m² per month.
- 2020–2021 (COVID-19): The pandemic accelerated job losses due to teleworking and company restructuring. This put downward pressure on prices, which fell to the US$26–US$27 range.
- 2022–2023: The recovery was partial. Although there was economic recovery, exchange restrictions, high inflation, and political volatility persisted. Prices stabilized around US$25, with slight increases in the second half of 2023.
- 2024–2025: The economy showed signs of stabilization with lower inflation and a partial opening of the foreign exchange market. The Catalinas segment consolidated again at around US$25.5/m² per month on average, but with vacancies still high.
Catalinas' prices have shown resilience , with limited adjustments in the face of profound crises. "The biggest impact was the pandemic, but towards 2024-2025 the trend is one of stability and slight recovery , within a framework of macroeconomic uncertainty," analyzes Novoa, who acknowledges that Catalinas has alternated its leadership in absorption with corridors such as Panamericana and Libertador CABA. Since 2023, it has once again positioned itself as one of the main centers of large-scale operations, reaching its highest levels of participation in the last decade in 2024 and 2025. The district continues to be one of the preferred hubs for financial and multinational companies.
While other corridors such as Libertador CABA or Polo DOT are showing dynamism, Catalinas maintains its appeal due to its strategic location for those arriving from the north, south and west, being a key point in the city due to its proximity to the Retiro train station and the number of subway lines it serves. In addition, it has the largest stock (23) of AAA buildings in the city. These factors ensure that the district remains the benchmark for the Class A office market in Buenos Aires , even in a challenging macroeconomic context.
These are three buildings with available meters:
- Plaza Building - Quartier District : This is a brand-new building with nine open floors of 3,600 square meters and LEED Gold certification, with a rooftop terrace, gym, bike racks, and more than 400 parking spaces.
- Boston Tower : Designed by César Pelli and opened in 2001, it is located at Della Paolera 265 and has recently undergone improvements to its security systems, fire detection, access control, air conditioning, and electrical upgrades.
The Bouchard 710 tower is next to the Foster project being built on Alem Avenue. Gentleness
- Bouchard 710 : Located just meters from Plaza Roma, it has over 1,100 m² and a curtain wall front. In addition, it was updated in the last two years with new air conditioning systems, elevator cabs, building accessibility, LEED Platinum certification as an existing building, and universal accessibility certification.
Catalinas has repeatedly demonstrated its adaptability and resilience. Its quality inventory, strategic location, and solid demand maintain its position as the corporate heart of Buenos Aires .
Today, the opportunity for companies is to take advantage of the available space in Class A buildings such as the Plaza Building in the Quartier District, Torre Boston and Bouchard 710 and Ingeniero Butty 240 , joining a district where tradition and innovation combine to define the future of real estate in Argentina.
www.buysellba.com
