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Surprising amenities in buildings: from the most unusual to those that promote social interaction - La Nacion Propiedades
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www.lanacion.com.ar
February 28, 2026
The new amenities meet the same needs as a hotel guest.
The premium real estate market is undergoing a profound redefinition , in which amenities are no longer merely aspirational additions but have become a structural component of the residential experience. This transformation stems from a broader cultural shift : new ways of living, the rise of hybrid work, the pursuit of holistic well-being, and the consolidation of services that were previously exclusive to the hotel industry.
“If the last half-decade has taught us anything, it is that the paradigm of bricks as a static asset is dead ,” says Marcos Villanueva, CEO of Waves, a company dedicated to the management, operation and administration of Class A/A+ real estate assets.
Dog parks are added to the projects. RossHelen
“New projects are no longer defined solely by construction quality or location, but by the sophistication of what we call the ‘ soft layer ’: services, technology and the curation of experiences that act as the connective tissue between people and spaces ,” he adds.
According to international reports, the new buildings are conceived as flexible, connected spaces capable of supporting different lifestyles, with amenities that add real value to the daily lives of residents.
This trend aligns with a market that prioritizes quality of life , adaptability , and the integration of services that were not previously part of a residential project's repertoire.
In this context, the perspective of local specialists allows us to understand how these global trends translate into concrete design and development decisions .
For Alice Pfeiffer, branch manager of Nordelta and Puertos de Achaval Cornejo, the starting point is clear: “In premium projects, what is sought is quality and that the amenities really work .”
His proposal encapsulates a changing era : it is no longer enough to simply accumulate spaces , but rather each one must have a defined purpose and a real use by the residents.
Living experiences is the premise in the new building amenities. Massana Group
The rise of hybrid work is one of the most visible drivers of this transformation. The demand for coworking spaces within buildings has gone from an emerging trend to a growing standard .
Pfeiffer explains it clearly: “The new coworking spaces in buildings include good meeting rooms , enclosed and suitable for virtual meetings.”
The difference between an improvised space and a professional one marks the boundary between a decorative amenity and one that actually improves daily life .
In parallel, the logic of hospitality —typical of hotels— is being integrated into residential design , with services focused on experience , comfort and personalized attention , a trend also observed in the United States and Canadian markets according to the Emerging Trends in Real Estate® 2026 report by PwC and ULI.
In Argentina, this convergence between well-being, functionality and service is also accelerating.
Alan Flexer, branch manager of Narvaez real estate in San Isidro, points out that “the amenities in premium projects are evolving towards an approach linked to wellness and integral well-being , which today has become a central focus in residential design.”
It's no longer just about a basic gym, but about spaces designed for new forms of training , such as calisthenics, functional training, or practices that promote a more conscious lifestyle.
This trend coincides with the global growth of sports areas and physical activity zones within buildings, which seek to promote healthy habits and reduce the need for travel.
Flexer also highlights a phenomenon that is gaining ground : " Spaces for collaborative use and practical utility are appearing strongly , where the concept of sharing takes center stage."
The logic of hospitality—typical of hotels—is integrated into residential design, with services focused on experience, comfort, and personalized attention. Massana Group
Among them, he mentions an example that already exists in high-end developments : “Spaces with toolboxes , which allow residents to access them without having to buy them individually . Furthermore, through technology, their use can be controlled and even rented out in an organized manner .”
This logic of shared resources aligns with global trends that aim to optimize costs, reduce consumption, and promote a more efficient use of spaces and objects .
“It’s not just about having common areas, but also about providing services ,” says Alex Sakkal, one of the directors of the developer Nómada, which is building a US$75 million mixed project on a lot with almost 65 meters of frontage on Santa Fe Avenue at 4600 —steps from Godoy Cruz Street— which in addition to apartments will have a hotel, offices and even a gastronomic hub.
“There will be more than 1600 m² of amenities designed for well-being : from an 800 m² vegetated terrace, infinity pool, event hall, coworking space, gourmet lounges and recreational spaces for children,” adds Andrés Neumann, another of the developer's partners.
A notable new feature is that the building will have a "library of things" .
What does this mean? A space where all residents can access tools , a steam cleaner, a bicycle tire inflator, a printer, or all those items that families often need at some point and don't have at home.
This children's playroom has a logic that was unthinkable years ago. Gentleness
“We must take advantage of the principles of the sharing economy ,” he adds.
In addition, the project will include a cashierless supermarket that will be open 24/7 .
“The projects have to make people's lives easier , which is why we're proposing an ecosystem of everyday services such as on-demand cleaning, pet walking, daily car rentals, bicycles, and wellness activities, all under a pay-per-use model. Everything can be paid for through an app,” the developers explain.
The dimension of well-being also extends to pets , which today occupy a central place in people's lives.
Flexer notes that " amenities related to animals are being added , responding to an increasingly common demand." These range from pet spas to dedicated recreation areas , forming part of the new standard for premium buildings.
Meanwhile, rooftops continue their expansion as social and recreational spaces.
Pfeiffer points out that " terraces with living areas , fire pits, grills, good indoor and outdoor pools, heated pools, everything that improves people's quality of life are being used a lot ."
Green terraces are combined with wellness as the central theme of the design: gyms and functional spaces. Consultation
Globally, digitalization is also being integrated into the management of amenities , allowing spaces to be reserved, activities to be organized, or even services to be managed remotely, a trend that is becoming more established .
In more developed markets, the incorporation of technology is also linked to energy efficiency and process automation , aspects that are slowly beginning to permeate local developments.
The apartments in the Selene project have incredible views
Maximiliano D'Aria, director of D'Aria Propiedades, adds another agenda item: the evolution of recent years has finally broken the traditional geographical limits of the real estate development market.
“ Neither the Capital nor the northern zone function as uniform markets anymore . Today the real division is conceptual : on the one hand, the market that is limited to selling square meters, which still represents the majority of transactions, and on the other, the standard of the northern corridor, where the amenity has ceased to be an 'extra' to be the heart of the proposal and a condition of purchase .”
Yoga spaces are gaining prominence
The broker acknowledges that in the northern zone , mainly in areas such as Libertador, Cabildo and Maipú, the demand requires a scale that only large developers can offer .
This is exemplified by the Libertador Boulevard project by MMP Group , with more than 1200 m² exclusively dedicated to amenities.
Another case is that of Vincent, from the Basso Group, on Maipú Avenue, which takes this trend to the extreme: it is on a 2770 m² lot , which allows it to have not only a 25-meter swimming pool , but also a professional-level gym, a games club, a pet-friendly plaza and a corporate coworking space, among other services.
“It blends urban life with the feel of a resort ,” D’Aria adds.
The Paz Boulevard swimming pool built by MMP Group
Convinced that these types of projects stand apart from the traditional offering because they allow living from the inside out, he maintains that they offer a five-star hotel dynamic that also generates an immediate beneficial impact on their surroundings.
“In an increasingly selective market , this combination of strategic location and quality of life is what ensures the best defense of property value in the long term,” he says.
It shares other cases: Selene, by the Chomer Group, an iconic tower facing the river, and the Nila project in La Lucila, which introduces a key distinction by concentrating all its amenities on the upper floors (16 and 17).
This is a strategic decision that reserves the best part of the tower for common enjoyment , ensuring that the most impressive views are for everyone and enhancing the use of shared spaces.
Libraries, one of the emerging amenities. Consultation
Eduardo Costantini chose the same formula in the project he built together with Criba : Huergo 475, in the lower part of Buenos Aires.
This 38-story tower, with a US$90 million investment, located steps from Puerto Madero, seeks to promote high-rise community living .
Its amenities —which include a library, coworking space, wellness facilities, a gym, a pool, and rooftop grills— are distributed throughout the different levels of the tower .
This configuration, which adds more than 1500 m² of common spaces, allows us to "democratize height ," says Santiago Tarasido, CEO of Criba.
It doesn't matter if you live in a studio apartment on a low floor: you can use the whole building. That makes it much more human .
Hit Polo, in Palermo, even has a nap room
In fact, coworking projects like HIT Polo have already emerged , featuring a wine cellar, a hair salon, a massage room, a running track, medical offices, and a cafeteria.
“The future of work is not just about square meters, but about experiences that empower people and companies ,” says Uri Iskin, CEO and co-founder of HIT Cowork.
With the same focus on offering experiences and getting new generations to return to the office without feeling it as an obligation , the IRSA group , owner of the country's main shopping malls, invested US$2.5 million in a project located in the former Philips building, within the DOT Hub.
The development combines coworking with amenities that break with the paradigm of a traditional office : a nap room, a space with massage chairs and four glass-enclosed paddle tennis courts at height that can be seen from General Paz.
“ Amenities are becoming the main value for companies when it comes to attracting employees. Today, that space is presented as the AAA plus of offices,” analyzes Ben Elsztain, creative director of Workplace by IRSA.
The gaming room is one of the most frequented in the Irsa coworking space.
In line with this trend, Domingo Speranza, a partner at Newmark, explains that the future of work is not defined by a single location, but by the ability to choose and integrate spaces that are not only functional , but also promote well-being and personal development. The workspace of the future will be one that inspires people to improve both their tasks and how they perform them. “Designing these spaces doesn't just mean creating offices, but building environments that foster creativity, collaboration, and well-being. Ultimately, it's about creating spaces for life,” he elaborates.
“By 2030, sustainability will cease to be a label and become a regenerative imperative . Cutting-edge developments integrate physical and mental well-being as a structural amenity ,” summarizes Villanueva, who also incorporates another concept: placemaking .
“It’s about creating places where people want to be , not where they have to be. The value of the real estate asset will depend on the vibrancy of its community in spaces that restore health to its occupants through biophilic design, services, wellness experiences, and places that foster real human connection .”
The future is clear: amenities are no longer an accessory, but a competitive differentiator .
The challenge will not be to add more spaces, but to design them by analyzing the real impact on daily life .
www.buysellba.com
Source:
Los amenities que sorprenden en los edificios: desde los más insólitos hasta los que promueven encuentros
Los amenities dejaron de ser un agregado para convertirse en el corazón de los proyectos premium, redefiniendo la forma de vivir, trabajar y habitar los espacios
www.lanacion.com.ar
February 28, 2026
The new amenities meet the same needs as a hotel guest.
The premium real estate market is undergoing a profound redefinition , in which amenities are no longer merely aspirational additions but have become a structural component of the residential experience. This transformation stems from a broader cultural shift : new ways of living, the rise of hybrid work, the pursuit of holistic well-being, and the consolidation of services that were previously exclusive to the hotel industry.
“If the last half-decade has taught us anything, it is that the paradigm of bricks as a static asset is dead ,” says Marcos Villanueva, CEO of Waves, a company dedicated to the management, operation and administration of Class A/A+ real estate assets.
Dog parks are added to the projects. RossHelen
“New projects are no longer defined solely by construction quality or location, but by the sophistication of what we call the ‘ soft layer ’: services, technology and the curation of experiences that act as the connective tissue between people and spaces ,” he adds.
According to international reports, the new buildings are conceived as flexible, connected spaces capable of supporting different lifestyles, with amenities that add real value to the daily lives of residents.
This trend aligns with a market that prioritizes quality of life , adaptability , and the integration of services that were not previously part of a residential project's repertoire.
In this context, the perspective of local specialists allows us to understand how these global trends translate into concrete design and development decisions .
For Alice Pfeiffer, branch manager of Nordelta and Puertos de Achaval Cornejo, the starting point is clear: “In premium projects, what is sought is quality and that the amenities really work .”
His proposal encapsulates a changing era : it is no longer enough to simply accumulate spaces , but rather each one must have a defined purpose and a real use by the residents.
Living experiences is the premise in the new building amenities. Massana Group
The rise of hybrid work is one of the most visible drivers of this transformation. The demand for coworking spaces within buildings has gone from an emerging trend to a growing standard .
Pfeiffer explains it clearly: “The new coworking spaces in buildings include good meeting rooms , enclosed and suitable for virtual meetings.”
The difference between an improvised space and a professional one marks the boundary between a decorative amenity and one that actually improves daily life .
They no longer sell just meters.
The buildings being planned increasingly incorporate multifunctional spaces that allow combining work, leisure and socialization without the need for constant travel .In parallel, the logic of hospitality —typical of hotels— is being integrated into residential design , with services focused on experience , comfort and personalized attention , a trend also observed in the United States and Canadian markets according to the Emerging Trends in Real Estate® 2026 report by PwC and ULI.
In Argentina, this convergence between well-being, functionality and service is also accelerating.
Alan Flexer, branch manager of Narvaez real estate in San Isidro, points out that “the amenities in premium projects are evolving towards an approach linked to wellness and integral well-being , which today has become a central focus in residential design.”
It's no longer just about a basic gym, but about spaces designed for new forms of training , such as calisthenics, functional training, or practices that promote a more conscious lifestyle.
This trend coincides with the global growth of sports areas and physical activity zones within buildings, which seek to promote healthy habits and reduce the need for travel.
Flexer also highlights a phenomenon that is gaining ground : " Spaces for collaborative use and practical utility are appearing strongly , where the concept of sharing takes center stage."
The logic of hospitality—typical of hotels—is integrated into residential design, with services focused on experience, comfort, and personalized attention. Massana Group
Among them, he mentions an example that already exists in high-end developments : “Spaces with toolboxes , which allow residents to access them without having to buy them individually . Furthermore, through technology, their use can be controlled and even rented out in an organized manner .”
This logic of shared resources aligns with global trends that aim to optimize costs, reduce consumption, and promote a more efficient use of spaces and objects .
“It’s not just about having common areas, but also about providing services ,” says Alex Sakkal, one of the directors of the developer Nómada, which is building a US$75 million mixed project on a lot with almost 65 meters of frontage on Santa Fe Avenue at 4600 —steps from Godoy Cruz Street— which in addition to apartments will have a hotel, offices and even a gastronomic hub.
“There will be more than 1600 m² of amenities designed for well-being : from an 800 m² vegetated terrace, infinity pool, event hall, coworking space, gourmet lounges and recreational spaces for children,” adds Andrés Neumann, another of the developer's partners.
A notable new feature is that the building will have a "library of things" .
What does this mean? A space where all residents can access tools , a steam cleaner, a bicycle tire inflator, a printer, or all those items that families often need at some point and don't have at home.
This children's playroom has a logic that was unthinkable years ago. Gentleness
“We must take advantage of the principles of the sharing economy ,” he adds.
In addition, the project will include a cashierless supermarket that will be open 24/7 .
“The projects have to make people's lives easier , which is why we're proposing an ecosystem of everyday services such as on-demand cleaning, pet walking, daily car rentals, bicycles, and wellness activities, all under a pay-per-use model. Everything can be paid for through an app,” the developers explain.
The dimension of well-being also extends to pets , which today occupy a central place in people's lives.
Flexer notes that " amenities related to animals are being added , responding to an increasingly common demand." These range from pet spas to dedicated recreation areas , forming part of the new standard for premium buildings.
Meanwhile, rooftops continue their expansion as social and recreational spaces.
Pfeiffer points out that " terraces with living areas , fire pits, grills, good indoor and outdoor pools, heated pools, everything that improves people's quality of life are being used a lot ."
Green terraces are combined with wellness as the central theme of the design: gyms and functional spaces. Consultation
Spaces with real use
The key, he insists, is that these spaces are truly usable : "The important thing about amenities is that they are designed so that having them really makes a difference to people , and not just a bunch of small rooms or tiny gyms."Globally, digitalization is also being integrated into the management of amenities , allowing spaces to be reserved, activities to be organized, or even services to be managed remotely, a trend that is becoming more established .
In more developed markets, the incorporation of technology is also linked to energy efficiency and process automation , aspects that are slowly beginning to permeate local developments.
The apartments in the Selene project have incredible views
Maximiliano D'Aria, director of D'Aria Propiedades, adds another agenda item: the evolution of recent years has finally broken the traditional geographical limits of the real estate development market.
“ Neither the Capital nor the northern zone function as uniform markets anymore . Today the real division is conceptual : on the one hand, the market that is limited to selling square meters, which still represents the majority of transactions, and on the other, the standard of the northern corridor, where the amenity has ceased to be an 'extra' to be the heart of the proposal and a condition of purchase .”
Yoga spaces are gaining prominence
The broker acknowledges that in the northern zone , mainly in areas such as Libertador, Cabildo and Maipú, the demand requires a scale that only large developers can offer .
This is exemplified by the Libertador Boulevard project by MMP Group , with more than 1200 m² exclusively dedicated to amenities.
Another case is that of Vincent, from the Basso Group, on Maipú Avenue, which takes this trend to the extreme: it is on a 2770 m² lot , which allows it to have not only a 25-meter swimming pool , but also a professional-level gym, a games club, a pet-friendly plaza and a corporate coworking space, among other services.
“It blends urban life with the feel of a resort ,” D’Aria adds.
The Paz Boulevard swimming pool built by MMP Group
Convinced that these types of projects stand apart from the traditional offering because they allow living from the inside out, he maintains that they offer a five-star hotel dynamic that also generates an immediate beneficial impact on their surroundings.
“In an increasingly selective market , this combination of strategic location and quality of life is what ensures the best defense of property value in the long term,” he says.
It shares other cases: Selene, by the Chomer Group, an iconic tower facing the river, and the Nila project in La Lucila, which introduces a key distinction by concentrating all its amenities on the upper floors (16 and 17).
This is a strategic decision that reserves the best part of the tower for common enjoyment , ensuring that the most impressive views are for everyone and enhancing the use of shared spaces.
Libraries, one of the emerging amenities. Consultation
Eduardo Costantini chose the same formula in the project he built together with Criba : Huergo 475, in the lower part of Buenos Aires.
This 38-story tower, with a US$90 million investment, located steps from Puerto Madero, seeks to promote high-rise community living .
Its amenities —which include a library, coworking space, wellness facilities, a gym, a pool, and rooftop grills— are distributed throughout the different levels of the tower .
This configuration, which adds more than 1500 m² of common spaces, allows us to "democratize height ," says Santiago Tarasido, CEO of Criba.
It doesn't matter if you live in a studio apartment on a low floor: you can use the whole building. That makes it much more human .
The new offices
Furthermore, the corporate market is not exempt from this trend . To justify relocating employees, offices must offer five-star hospitality .
Hit Polo, in Palermo, even has a nap room
In fact, coworking projects like HIT Polo have already emerged , featuring a wine cellar, a hair salon, a massage room, a running track, medical offices, and a cafeteria.
“The future of work is not just about square meters, but about experiences that empower people and companies ,” says Uri Iskin, CEO and co-founder of HIT Cowork.
With the same focus on offering experiences and getting new generations to return to the office without feeling it as an obligation , the IRSA group , owner of the country's main shopping malls, invested US$2.5 million in a project located in the former Philips building, within the DOT Hub.
The development combines coworking with amenities that break with the paradigm of a traditional office : a nap room, a space with massage chairs and four glass-enclosed paddle tennis courts at height that can be seen from General Paz.
“ Amenities are becoming the main value for companies when it comes to attracting employees. Today, that space is presented as the AAA plus of offices,” analyzes Ben Elsztain, creative director of Workplace by IRSA.
The gaming room is one of the most frequented in the Irsa coworking space.
In line with this trend, Domingo Speranza, a partner at Newmark, explains that the future of work is not defined by a single location, but by the ability to choose and integrate spaces that are not only functional , but also promote well-being and personal development. The workspace of the future will be one that inspires people to improve both their tasks and how they perform them. “Designing these spaces doesn't just mean creating offices, but building environments that foster creativity, collaboration, and well-being. Ultimately, it's about creating spaces for life,” he elaborates.
“By 2030, sustainability will cease to be a label and become a regenerative imperative . Cutting-edge developments integrate physical and mental well-being as a structural amenity ,” summarizes Villanueva, who also incorporates another concept: placemaking .
“It’s about creating places where people want to be , not where they have to be. The value of the real estate asset will depend on the vibrancy of its community in spaces that restore health to its occupants through biophilic design, services, wellness experiences, and places that foster real human connection .”
The future is clear: amenities are no longer an accessory, but a competitive differentiator .
The challenge will not be to add more spaces, but to design them by analyzing the real impact on daily life .
www.buysellba.com
