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How to search for properties to buy on TikTok - La Nacion Propiedades
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Cómo buscar propiedades para comprar en TikTok
Entre las diversas formas que existen actualmente para buscar inmuebles, las aplicaciones cada vez toman más protagonismo
www.lanacion.com.ar
June 17, 2025
Among the various ways that currently exist to search for properties, applications are becoming increasingly important.
TikTok is one of the most used apps by young people and real estate agencies are using it to reach that audience with their property offerings.Alex Photo Stock - Shutterstock
Today, there are different ways to search for properties to buy . With the return of UVA (Purchasing Value Unit) mortgage loans, it was revealed that 44% of new homeowners are between 30 and 40 years old, according to a report by the Tejido Urbano Foundation. Therefore, reaching young people through various platforms is key when selling a property .
In this way, TikTok , the social network for short , vertical videos, became a key tool for finding various assets, including properties . More and more investors and users are using it as an alternative channel to discover houses, apartments, and real estate opportunities.
Below are some key points to follow if you want to search for a property through this platform :
1) Use strategic hashtags
TikTok works like a visual search engine: hashtags like #realtor, #realestateagent, #home, or area-specific ones (e.g., #buenosairesrealestate) link to relevant videos.2) Find real estate agencies in the area
Search with geolocated hashtags like #buenosairesrealtor, or specific neighborhoods like #palermorealestate, #belgranohome. This will reveal active agents, their tours, and local knowledge.Pay attention to their content: number of followers (>1,000 indicates consistency), quality of the tours, and the information they provide.
3) Observe property details
Real estate agents often provide video tours, highlighting unique features: kitchen, views, and rooms that stand out.Many include transitions, music, subtitles, and effects to make the content more dynamic.
4) Interact and filter possible options
Comment, ask about price, location, size, or conditions, and follow interesting accounts to receive more content.Additionally, it's key to create a list of favorites, save videos, and check the profiles you follow weekly.
5) Verify data
Although TikTok is visually powerful, it doesn't always include essential details (price, square footage, expenses). It's recommended to contact the seller directly for clarification.https://www.tiktok.com/@interwin.itw
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