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🔥🇦🇷💰Hot Sale 2025: Day 1 Recap
The first day of Hot Sale 2025 in Argentina closed with record figures and strong growth in e-commerce, driven by major discounts and broad participation from both consumers and businesses.
💵Total Sales: Tiendanube reported sales exceeding $18.9 billion ARS, with an average ticket of $102,892 ARS, representing a 65.7% increase in revenue and a 102% rise in average ticket compared to the previous year.
Discounts: The average discount was 30%, with some categories like Health & Beauty reaching 36% and Services up to 76%.
Participation: More than 4.1 million users visited the event’s official website in the first hours, with 1,011 companies participating-half of them small businesses and entrepreneurs.
💳Payment Methods: 73% of sales on Tiendanube were made with credit cards, and single-installment payments accounted for 51% of transactions.
🔥Most Searched and Sold Products
✅Searches and sales were dominated by tech and fashion items:
✅Most Searched: Cell phones, sneakers, refrigerators, washing machines, and notebooks.
Top-Selling Products on Mercado Libre (by units):
-Sneakers-Perfumes-Supplements-Facial beauty products-Cell phones
-Top-Selling Products on Mercado Libre (by revenue):-Cell phones-Smart TVs-Notebooks-Sneakers-Washing machines
Categories with Highest Year-Over-Year Growth on Mercado Libre:
-Perfumes (+76%)
-Supplements (+58%)
-Books (+58%)
-Cell phones (+55%)
-Notebooks (+40%)
⭐️Star Products and Highlights
✅Official retro Argentina National Team jerseys and Lancôme’s La Vie Est Belle perfume stood out as star products due to high demand and attractive discounts (30% off and interest-free installments).
💳Financing remains key: 54% of purchases on Mercado Libre were made with interest-free installments.
Mercado Libre:
🚀Surpassed one million products sold on the first day, with over 6 million offers and 24-hour delivery nationwide.
📣Hot Sale 2025 kicked off with a strong boost in sales, a significantly higher average ticket than last year, and a clear preference for tech products, footwear, and home appliances. Average discounts of 30% and the availability of interest-free installment payments have consolidated the event as one of the most important in Argentine e-commerce.
The first day of Hot Sale 2025 in Argentina closed with record figures and strong growth in e-commerce, driven by major discounts and broad participation from both consumers and businesses.
💵Total Sales: Tiendanube reported sales exceeding $18.9 billion ARS, with an average ticket of $102,892 ARS, representing a 65.7% increase in revenue and a 102% rise in average ticket compared to the previous year.
Discounts: The average discount was 30%, with some categories like Health & Beauty reaching 36% and Services up to 76%.
Participation: More than 4.1 million users visited the event’s official website in the first hours, with 1,011 companies participating-half of them small businesses and entrepreneurs.
💳Payment Methods: 73% of sales on Tiendanube were made with credit cards, and single-installment payments accounted for 51% of transactions.
🔥Most Searched and Sold Products
✅Searches and sales were dominated by tech and fashion items:
✅Most Searched: Cell phones, sneakers, refrigerators, washing machines, and notebooks.
Top-Selling Products on Mercado Libre (by units):
-Sneakers-Perfumes-Supplements-Facial beauty products-Cell phones
-Top-Selling Products on Mercado Libre (by revenue):-Cell phones-Smart TVs-Notebooks-Sneakers-Washing machines
Categories with Highest Year-Over-Year Growth on Mercado Libre:
-Perfumes (+76%)
-Supplements (+58%)
-Books (+58%)
-Cell phones (+55%)
-Notebooks (+40%)
⭐️Star Products and Highlights
✅Official retro Argentina National Team jerseys and Lancôme’s La Vie Est Belle perfume stood out as star products due to high demand and attractive discounts (30% off and interest-free installments).
💳Financing remains key: 54% of purchases on Mercado Libre were made with interest-free installments.
Mercado Libre:
🚀Surpassed one million products sold on the first day, with over 6 million offers and 24-hour delivery nationwide.
📣Hot Sale 2025 kicked off with a strong boost in sales, a significantly higher average ticket than last year, and a clear preference for tech products, footwear, and home appliances. Average discounts of 30% and the availability of interest-free installment payments have consolidated the event as one of the most important in Argentine e-commerce.