BuySellBA
Administrator
Entrepreneurs: They are Argentine and will invest US$20 million in Chapadmalal for a project with sea and vineyards - La Nación Propiedades
Source:
Emprendedores: son argentinos y desembolsarán US$20 millones en Chapadmalal en un proyecto con mar y viñedos
Desarrollan un proyecto con naturaleza, mar y vides en un destino amado por los surfers
www.lanacion.com.ar
July 14, 2025
They are developing a project with nature, sea, and vineyards in a destination loved by surfers.
By Victoria Aranda
Martín Espatolero and Ezequiel Lorenzo chose to focus on the Mar del Plata market and its areas of influence.
Far from the garage companies so typical of algorithms and the New Economy, real estate firms have their own codes for birth, growth, and consolidation. In other words, starting a business in today's real estate world has its own particularities that combine the principles of entrepreneurship with the more traditional principles of real estate.
Let's see.
For the Chamber of Urban Developers (CEDU), an urban developer is responsible for carrying out the process of creating a habitat in an area throughout its entire value cycle, from the generation of the idea, through comprehensive planning, location or financing and coordination of all actors (consumers, producers and States), until the start of construction.
The work of an urban developer ranges from planning to the execution of comprehensive projects. Shutterstock - Shutterstock.
Meanwhile, according to the most classic definition, an entrepreneur is characterized by their ability to identify opportunities, take initiative, take risks, be creative, and have strategic vision. Are these maxims applicable beyond the digital world? And, on the other hand, can the mandates governing intangibles be adapted to the concrete world of bricks and mortar?
Going from the specific to the general, everything seems to indicate that the combination of both worlds is possible. Martín Espatolero is a certified public accountant and has been involved in the real estate business since 2007 with his partner, Ezequiel Lorenzo, who holds identical undergraduate and graduate degrees, having simultaneously earned a master's degree in Real Estate Development from the University of Belgrano.
That's not the only thing the current developers have in common: they are, in fact, the sons of Horacio and Néstor, founders of Espatolero y Lorenzo, a firm with over 30 years of experience in its real estate division operating in the Mar del Plata market and its surrounding areas.
The story could be that of a classic family SME. But no; their bond wasn't hereditary, nor did it stem from fulfilling a mandate and assuming roles in the firm founded by their parents. The truth is that the second generation of the Espatoleros and Lorenzos chose to cross paths beyond their parents' shared past, while capitalizing on it.
"It was 2006 when we saw an opportunity," the MDQ team, which had not yet worked together, choruses. It wasn't time for development yet, as the first steps were taken by consulting on management and tax matters.
At that moment, they say, they discovered what is perhaps the key to any partnership: their skills were complementary (Ezequiel had worked for a multinational company, and Martín had worked for his own accounting firm) , and, most importantly, they got along well. And then it all began.
Step by step
"We started out as a service company," explain the company's entrepreneurial spirit, which a year later demonstrated, taking advantage of the expertise in the city's buying and selling market gained by their parents, a truly traditional real estate agency in Mar del Plata, founded in 1991.
Today's real estate developments require interdisciplinary teams to address each stage of the process, from the initial idea to the final delivery. Shutterstock.
“There was a brand,” they admit. “The idea was to unite our parents' real estate world with our careers, so we evaluated and started with a traditional instrument of the time: construction by trust ,” they comment, going back exactly to 2007.
Just over 15 years later, the company's new division is now dedicated to the development of buildings, gated communities, commercial spaces, offices, and industrial and logistics warehouses. A couple of numbers? 30 completed buildings with more than 1,000 units delivered and more than 400 lots and field apartments as part of the development of the Casonas del Haras neighborhood in the Acantilados area. Today, they even have projects that extend as far as Chapadmalal, such as more than 100 hectares in Pueblochapa.
This project is located across from Marayuí, approximately 2.5 kilometers from the tourist neighborhood of Chapadmalal and about 1,300 meters from Playa Redonda. It comprises 110 hectares, which were once used as livestock farms, and is now proposed as fertile land for the development of a different idea within the gated community segment: to the mix of the surroundings, combining sea and countryside , it adds another, which is to offer a frontage area open to the entire community, complementing the privacy and exclusivity of the rest of the property.
"It proposes a format that is more inclusive of the area's needs, without fences in the front, with 820 meters of vines as the first impression, a first access portico with security but without barriers," Lorenzo explains.
As part of the proposal that combines sea, countryside, and vineyards, the project plans to mobilize an investment of more than US$20 million over the next three years. In this sense, the individual investments mobilized by the project are expected to have a central impact on the regional economy, for example, with the approximately US$140 million that will be invested in the purchase of construction materials for the area's lumberyards between now and 2030.
The entrepreneurs focused on Chapadmalal, as part of their expansion towards the south of the General Pueyrredón district.
In short, this duo of entrepreneurs, who are building for the ABC1 residential segment and with an eye on the growing industrial and logistics market in the region, with hubs on Routes 226 and 88, prove that they are not just focused on algorithms, since, like those in garages, they aspire to continue growing.
www.buysellba.com
