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Blow to the wine industry: Bodega Norton went bankrupt

Was surprised to hear that Norton Wines declared bankruptcy today. They have been around since 1895. I wonder how the smaller vineyards are doing.

Vine biz sounds brutal. That reminded me of a guy I follow on X. He posted some stories about the ups and downs of owning a bodega.



 
Vine biz sounds brutal. That reminded me of a guy I follow on X. He posted some stories about the ups and downs of owning a bodega.




Ouch. I met a guy that lived in Mendoza. He thought it would be cool to own his own vineyard. He was extremely wealthy but he said it was a severely money losing operation. I would guess this guy is losing tons of money. $55 dollar bottles of wine is pricey for Argentina. I can't imagine he is doing too much volume.
 
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