valenti

Jack Joseph Valenti (September 5, 1921 – April 26, 2007) was an American political advisor and lobbyist who served as a Special Assistant to U.S. President Lyndon B. Johnson. He was also the longtime president of the Motion Picture Association of America. During his 38-year tenure in the MPAA, he created the MPAA film rating system, and was generally regarded as one of the most influential pro-copyright lobbyists in the world.

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