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Apartment Rental There are properties that book up in two days today: 5 facts that explain why the price is no longer debatable - La Nacion Propiedades

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There are properties that book up in two days today: 5 facts that explain why the price is no longer debatable - La Nacion Propiedades
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May 05, 2025




Indicators that demand is active range from the number of advertisements to the attitude of owners who are more reluctant to accept counteroffers.



By Maria Josefina Lanzi







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The 4 unprecedented market data that predict a complete changeHernan Zenteno - La Nacion/Hernan Zenteno



In a market that is slowly recovering due to several variables that have entered the equation, such as rising property prices and an increase in sales transactions , there are other unknown phenomena that predict that values will continue to rise.



The year 2024 closed with nearly 55,000 sales in the city of Buenos Aires, representing a 35% increase compared to 2023, and the best December in 17 years, with 7,667 transactions. And this year got off to an even better start: January saw a 93.7% increase in sales transactions in Buenos Aires compared to the same month last year; while in February, year-over-year growth was 94% , and in March, 39.7%. The rise in listing prices is not far behind: they have accumulated an increase of almost 10% in the last 12 months.



And if that weren't enough, mortgage loans continue to gain share in sales. In the first quarter of 2025, nearly 3,000 mortgage transactions were recorded in the City of Buenos Aires, compared to less than 250 last year. In Buenos Aires, one in five property purchases is now made with a mortgage.

Now, brokers consulted by LA NACION revealed some data that consolidates this trend.



1-How is the property offer?

One of the indicators that bodes well and was identified as essential by several players in the sector is the absorption time of the supply of properties for sale. “In 2022, there were 165,000 units for sale in Buenos Aires; today there are 103,000, but at the pace we're going, we'll probably drop to 65,000 by September of this year, i.e., the stock levels of 2017 ,” revealed Issel Kiperszmid, head of DYPSA Group, at a recent event held by Reporte Inmobiliario, the specialized real estate platform that brings together industry players to discuss market data and projections.







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The stock of properties for sale has been declining in recent months.Image Point Fr - Shutterstock



The developer explained that if building today isn't profitable, given the significant increase in construction costs (accumulated as of October 2023, according to Zonaprop figures), the addition of housing to the housing stock will be slow.



At the same time, demand is growing : the absorption time for real estate supply in February was 1.6 years, more than six times below the maximum (10.3 years in mid-2020) and "also below the historical average of three years," says Fabián Achával of the eponymous real estate agency. In other words, in February it took 1.6 years to sell all the properties listed at that time on Zonaprop, while in mid-2020 that number rose to more than 10 years, according to figures from Radar Inmobiliario.



Indeed, if you search for properties under construction for sale on Zonaprop, the number can be worrying: 1,613 apartments and houses in Buenos Aires. "This shows there's little construction stock, or at least suggests that if there are more properties under construction, developers aren't listing them because of the high prices," says Soledad Balayan, owner of Maure Inmobiliaria.





Kiperszmid explains that, when added to this is the expectation that the price per square meter will continue to rise (the square meter of listing has accumulated an increase of 8.8% in the last 12 months), some owners are choosing not to list their properties yet, a reality that leads to a further decline in supply.





2-Are the owners in a hurry to sell?

"Today, there are properties that are booked up in two days, and you also have three or four people interested in buying the same property . That wasn't seen before," revealed Ariel Champanier, CEO of the Remax Premium Argentina group, at the Real Estate Report event, alluding to the current high demand for property purchases.







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This growing interest in real estate led to a shift in a real estate market index: the rush to sell . According to the Real Estate Transaction Survey by the real estate network Selectia , the percentage of people who need to sell in a hurry has been increasing over the years, but in 2024 it decreased. In 2019, it stood at 14%, in 2022 it reached 31%, and last year it stood at 16%.



"Today, renting is more attractive, one of the reasons why there isn't such a rush to sell," explains Balayan. Indeed, the rental yield in Buenos Aires City stands at 5.26% gross annual, according to data from Zonaprop. Today, it takes 19 years of renting to recover the investment, 11.2% less than what was required a year ago.





3-Did closing prices increase more than listing prices?

Although used listing values rose 5.14% in 2024, according to Zonaprop, and 6.2% according to Reporte Inmobiliario, between February 2024 and February 2025, another market variable reveals a surprising reality.



If we analyze only the listing values of used homes , they rose 5.14% in 2024, according to Zonaprop, a platform that averages the square meter in CABA, taking the values of a one-bedroom apartment), and 6.2% according to Reporte Inmobiliario, a platform that takes an average value of used studio- to two-bedroom apartments in CABA, from February 2024 to February 2025. However, if we look at the closing prices, they grew more than double the increase in listing values.



In numbers, the listing price surveyed by Zonaprop increased 5.14% in 2024, while closing prices grew 11.7% in the same year, according to the ROI survey. Another valid comparison is what also happened between February 2024 and February 2025: closing prices increased 17.7% (data from Reporte Inmobiliario, Remax, and CEMA), while the increase in the listing price surveyed by Zonaprop in the same period was almost half (7.53%) (all data corresponding to used properties).







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Used car listing prices rose 5.14% in 2024, according to Zonaprop. Shutterstock





4-Do owners no longer negotiate the price of their properties?

Not only is demand for properties increasing in the market, but the way of negotiating is also changing. The counteroffer range refers to the difference between the listing price of properties (the values shown on real estate portals where properties are listed) and what buyers ultimately end up paying after price negotiations. In this sense, the closing price index or real square meter index provides information on the specific values at which transactions are negotiated in the real estate market. These numbers provide a reference for the average real value per square meter and establish the range of differences in relation to the published average.





Today, this index is below its historic low (5%). According to a survey conducted by the Universidad del CEMA and RE/MAX Argentina, in conjunction with Reporte Inmobiliario, counteroffer margins averaged 4.18% in February.



In other words, owners are no longer willing to haggle over prices. Daniel Salaya Romera, of the eponymous real estate agency, which primarily sells properties in the northern region, explains that he observes that negotiation is almost nonexistent today and asserts that "two years ago, it was normal to hear counteroffers of 10%, 12%, or 15%. Today, a large percentage of sales close at the listed price . "



Sergio Weber, president of Coldwell Banker in Argentina, Uruguay, and Paraguay, shares Salaya's view, noting: "There are many cases in which the property ends up being sold at the listed price because some owners don't lower the price even a peso at the time of negotiation." He adds that in some cases, he has seen owners regret the transaction, return the deposit, and have to pay the fine for default (which involves making a payment equal to the amount of the deposit). However, he points out that in many cases, haggling occurs, although now the price typically drops by 5% to 4%, compared to 15% a year ago.







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There are properties that end up selling at the listing price.Gonzalo Colini



5-Will properties continue to rise?

Although listing values grew 8.8% over the last 12 months, they still have a lot of room to grow. The reason? Between 2019 and 2023, listing values fell 24%, but in that same period, “closing prices decreased 50% in real terms,” Achával shares, adding: “This shows that there is still a lot of room to increase, as they remain at 2006 levels, which also demonstrates how attractive these values continue to be.”



The latest sales transactions show that demand is still eager to add square footage. Property sales in 2024 exceeded those in 2023 by 35%. According to the latest data published by the Buenos Aires Notary Association, 4,747 deeds were executed in March in Buenos Aires City, representing a 39.7% increase compared to the same month last year. In January, there was a 93.7% increase compared to the same month last year, and in February, year-over-year growth was 94%. Mortgage lending is not far behind, as in March, almost 20% of deeds were executed with a mortgage , a phenomenon that could continue to boost sales.



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