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The new way to build buildings without luxury: they have to generate community - La Nacion Propiedades
Source:
www.lanacion.com.ar
April 01, 2026
Today, buildings are not built to be admired, but to be inhabited.
By Alex Sakkal
It is key to conceive of buildings as a platform connected to their ecosystemGentleness
For decades, luxury was associated with accumulation : more square footage, more materials, more objects. In urban real estate, this translated into buildings designed to impress inside , often disconnected from the surrounding city. Today, this paradigm is profoundly changing . Not because the pursuit of quality has disappeared, but because the very meaning of living well has changed.
A recent article in the newspaper LA NACION summed it up clearly: even among the wealthiest sectors, “ luxury is no longer measured in houses, watches, or cars, but rather in experiences . Traveling better, living better, choosing how and with whom to spend time.” Ultimately, it's about regaining control of one's own time.
From my perspective as an urban developer, I'm convinced this shift directly challenges our work. Because if contemporary luxury is about time, well-being, and experience, then real estate ceases to be merely an industry of square meters and becomes a discipline that organizes—or disrupts—daily life . For years we designed buildings to be admired; today we must design them to be inhabited .
For years we designed buildings to be admired; today we must design them to be inhabited.Gentleness
Every urban decision—where a development is located, what uses it integrates, what services it offers, how it connects with its surroundings—can either take away or give back time. In this sense, designing buildings that give back time is not an abstract concept: it's about thinking of projects that reduce travel, simplify daily life, and transform routine tasks into quality time. Cleaning services, nearby dining options, 24/7 support, mobility solutions, and active, well-managed common spaces are not "extras"; they are time infrastructure.
In cities, well-being is linked to proximity to green spaces, movement, and the possibility of finding real breaks.Gentleness
Tres de Febrero Park, or as it's commonly known, the "Palermo Woods," covers an area larger than Central Park in New York, nearly 400 hectares compared to Manhattan's 341 hectares. This makes it one of the largest urban parks in the world, nestled within a dense, walkable city brimming with culture. This fact is not only a source of pride but also a global urban competitive advantage. However, green space alone is not enough. Its value is truly realized when urban development integrates seamlessly with and enhances this environment.
The key is to conceive of a building as a platform connected to its ecosystem. That's why we incorporate hospitality into the urban mix, not as an aspirational gesture, but as a structural layer of service. Integrating a hotel into a residential project is not just adding a use: it's allowing the logic of hospitality —the attention, the care, the experience—to permeate those who live there, elevating the quality of everyday life.
We also understand that well-being isn't solely defined by space, but by use and management. An empty gym or a common area doesn't improve quality of life, even if they're included in the proposal. In this sense, we designed a program that promotes the well-being and social life of the building's residents and serves as a model: a community that doesn't just share a building, but fosters genuine encounters, activities, and connections, both inside and outside its walls. Well-being isn't generated by square footage alone; it's built through belonging.
Well-being is not generated solely by square footage; it is built with a sense of belonging.Gentleness
Urban real estate today faces an enormous opportunity—and responsibility. It must stop building isolated objects and start building ecosystems of life . It must understand that contemporary luxury is not ostentation, but time reclaimed; not confinement, but connection; not excess, but balance.
Buenos Aires is an exceptional canvas for this challenge. Green, diverse, vibrant, walkable, and multicultural . But this potential doesn't activate on its own. It requires developers who are willing to stop thinking of buildings as products and start thinking of them as infrastructure for urban well-being.
www.buysellba.com
Source:
La nueva forma de construir los edificios sin lujo: tienen que generar comunidad
Hoy los edificios no se construyen para ser admirados, sino para ser habitados
www.lanacion.com.ar
April 01, 2026
Today, buildings are not built to be admired, but to be inhabited.
By Alex Sakkal
It is key to conceive of buildings as a platform connected to their ecosystemGentleness
For decades, luxury was associated with accumulation : more square footage, more materials, more objects. In urban real estate, this translated into buildings designed to impress inside , often disconnected from the surrounding city. Today, this paradigm is profoundly changing . Not because the pursuit of quality has disappeared, but because the very meaning of living well has changed.
A recent article in the newspaper LA NACION summed it up clearly: even among the wealthiest sectors, “ luxury is no longer measured in houses, watches, or cars, but rather in experiences . Traveling better, living better, choosing how and with whom to spend time.” Ultimately, it's about regaining control of one's own time.
From my perspective as an urban developer, I'm convinced this shift directly challenges our work. Because if contemporary luxury is about time, well-being, and experience, then real estate ceases to be merely an industry of square meters and becomes a discipline that organizes—or disrupts—daily life . For years we designed buildings to be admired; today we must design them to be inhabited .
For years we designed buildings to be admired; today we must design them to be inhabited.Gentleness
Every urban decision—where a development is located, what uses it integrates, what services it offers, how it connects with its surroundings—can either take away or give back time. In this sense, designing buildings that give back time is not an abstract concept: it's about thinking of projects that reduce travel, simplify daily life, and transform routine tasks into quality time. Cleaning services, nearby dining options, 24/7 support, mobility solutions, and active, well-managed common spaces are not "extras"; they are time infrastructure.
Wellbeing, green and ecosystem
The other major pillar of this new, quiet luxury is well-being. And in cities, well-being is deeply linked to proximity to green spaces, movement, and the possibility of finding genuine moments of respite within urban life. In this respect, Buenos Aires possesses an extraordinary and often underestimated asset .
In cities, well-being is linked to proximity to green spaces, movement, and the possibility of finding real breaks.Gentleness
Tres de Febrero Park, or as it's commonly known, the "Palermo Woods," covers an area larger than Central Park in New York, nearly 400 hectares compared to Manhattan's 341 hectares. This makes it one of the largest urban parks in the world, nestled within a dense, walkable city brimming with culture. This fact is not only a source of pride but also a global urban competitive advantage. However, green space alone is not enough. Its value is truly realized when urban development integrates seamlessly with and enhances this environment.
The key is to conceive of a building as a platform connected to its ecosystem. That's why we incorporate hospitality into the urban mix, not as an aspirational gesture, but as a structural layer of service. Integrating a hotel into a residential project is not just adding a use: it's allowing the logic of hospitality —the attention, the care, the experience—to permeate those who live there, elevating the quality of everyday life.
We also understand that well-being isn't solely defined by space, but by use and management. An empty gym or a common area doesn't improve quality of life, even if they're included in the proposal. In this sense, we designed a program that promotes the well-being and social life of the building's residents and serves as a model: a community that doesn't just share a building, but fosters genuine encounters, activities, and connections, both inside and outside its walls. Well-being isn't generated by square footage alone; it's built through belonging.
Well-being is not generated solely by square footage; it is built with a sense of belonging.Gentleness
Urban real estate today faces an enormous opportunity—and responsibility. It must stop building isolated objects and start building ecosystems of life . It must understand that contemporary luxury is not ostentation, but time reclaimed; not confinement, but connection; not excess, but balance.
Buenos Aires is an exceptional canvas for this challenge. Green, diverse, vibrant, walkable, and multicultural . But this potential doesn't activate on its own. It requires developers who are willing to stop thinking of buildings as products and start thinking of them as infrastructure for urban well-being.
www.buysellba.com
