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The exclusive avenue with a building under construction every two blocks, which maintains the same prices as Palermo - La Nacion Propiedades
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www.lanacion.com.ar
March 20, 2026
With sustained demand, the elegant Buenos Aires street attracts 10% of the new developments in the neighborhood.
By Candela Contreras
Pedro Goyena Avenue is the most expensive and the greenest in the Caballito neighborhood. Hugo Mouján
If there's one neighborhood in Buenos Aires that consistently enjoys high demand due to its central location, it's Caballito . And within the area, there's an avenue that in recent years has become a real magnet for developers: Pedro Goyena .
As one of the oldest and most traditional neighborhoods in the capital , second only in history to San Telmo, Balvanera, and Barracas, Caballito is also the most densely populated , with over 25,000 inhabitants per square kilometer. Its appeal lies in a balance of services , green spaces like Rivadavia Park and Centenario Park, and excellent connectivity, along with a wide range of educational and transportation options that keep it among the most sought-after neighborhoods for buying and renting property.
When it comes to prices, the average asking price for off-plan units in this historic Buenos Aires neighborhood is US$3,391/m² , placing it ninth among the city's most expensive neighborhoods . This represents an 8.7% increase over the citywide average price of US$3,119/m², according to the Zonaprop Index for February.
In this scenario, its value per square meter is 49.60% lower than Puerto Madero , which leads the ranking with US$6728/m² ; it is also below Palermo, with US$4082/m² , and Núñez, with US$3920/m² , the other two areas that consolidate the podium.
Meanwhile, at the opposite end of the spectrum is Parque Avellaneda, the most affordable neighborhood, with an average price of US$1898/m² for apartments under construction, which represents a value 44.03% less than Caballito .
Pedro Goyena is one of the most aspirational avenues in Caballito. Catherina Lapini
Approximately 10% of the projects in Caballito are concentrated on a single avenue. Catherina Lapini
Gerardo Azcuy, from the eponymous development company that builds premium projects in Caballito, explains that it is a very even environment: “ It is the most residential avenue because it has the least traffic . It is a more local and quiet thoroughfare.”
In addition to the low noise impact, the environmental value plays a key role. “It has better tree cover, and we did a lot of work in that regard: we planted 250 trees , not only on Pedro Goyena, but also on Directorio, La Plata, and Juan Bautista Alberdi,” the developer points out.
Along the same lines, Agustín Walger, director of Lepore Propiedades, provides historical and market context: “Pedro Goyena is the star of the neighborhood, always the most sought-after. Caballito was originally a neighborhood of country houses, and many of those houses faced this avenue . Over time, many were demolished, but thanks to the historical preservation law, some were preserved, and others were converted into restaurants.”
This price difference also directly impacts prices . “A lot on Goyena Avenue is always worth more than one on other avenues or intersections. Construction costs the same in any area, but the land price is the factor that makes the difference ,” explains Walger. This higher cost increases the final value of the units and, at the same time, filters the profile of the demand.
In recent years, the area has also developed a strong gastronomic presence . Restaurants such as Campo Bravo, Cucina Paradiso, Rapa Nui, and El Desembarco have solidified a hub that has reinforced the elegant and trendy profile of the avenue .
The avenue acquired a strong gastronomic characterCatherina Lapini
Furthermore, this corridor is characterized by the quality of its projects . For 40 years, Pedro Goyena Avenue has been the place to be for those who live in Caballito . Therefore, since the 1980s, the buildings constructed have been top-tier and cutting-edge , such as the tower at Goyena 830, which was finally sold out during the 2001 financial crisis, the iconic building on the corner of Goyena and Doblas, or the famous Carpilovska-Chidichimo buildings with their distinctive white columns and exposed brick.
“Historically, it was characterized by having large apartments, with more than three rooms, designed for a higher-income clientele and, above all, end users. There aren't many investors because, given the property values on the avenue, the rent isn't very attractive,” Walger explains.
As for who chooses to live there, the answer is shared by specialists: “People who want to live in Pedro Goyena look for a property there and pay up to US$1000/m² more than on another avenue in the area,” says architect Carlos Cucciolla, from the Cucciolla studio.
“The people who choose to live on Goyena Avenue are from a high-income background . The price per square meter is 40% higher than in the rest of Caballito , reaching and even surpassing the prices of buildings in neighborhoods like Palermo. Therefore, the buyers are usually over 45 years old and are made up of industrialists, professionals, and mostly end users,” says Alejandra González.
For instance, in order from the first block of the avenue, the list of projects is formed as follows:
Where Pedro Goyena begins, at the corner of Avenida La Plata, stands a project from the Donna series by the Azcuy studio. With a 35-meter frontage on a lot that also faces Bonifacio Street, the Gioia development comprises two buildings connected by an internal garden . It features 66 apartments with two, three, and three bedrooms, ranging from 95 to 227 square meters, and will be delivered in 2028. “Sales prices start at US$3,300 per square meter ,” says González.
Azcuy's project consists of two buildings that are connected through an internal garden.
Just two blocks away is another development in the same series: Donna Settima. Featuring two-, three-, and four-bedroom units, it is nearing completion, with sizes ranging from 172 to 269 square meters . “ It’s a seven-story building with two setbacks , and at the rear, there’s a small, two-story building,” explains developer Gerardo Azcuy. According to the sales agency, the few remaining units start at US$4,266/m² .
Prices in this seven-story building start at US$4266/m2
Another development on the neighborhood's tree-lined and sought-after avenue is Goyena Casas Urbanas, a complex developed by Grupo Portland with 68 studio- to three-bedroom apartments in a two-story building in the heart of the block and 43 one-, two-, and three-bedroom apartments in a building across the street, located at 655 Pedro Goyena Avenue. With a price per square meter starting at US$3,400 and reaching up to US$4,100, it will have a 1,000 m² central park with reflecting pools and gardens and will be delivered in July 2029.
“This development combines the tranquility and greenery of a house with the security and comfort of an apartment, all on Caballito’s most sought-after avenue,” says the CEO of Justevila, the project’s marketing company. She adds, “It’s a unique opportunity, both for its innovative architectural design and its location and pre-construction pricing.”
The complex developed by Grupo Portland has 68 urban houses and 43 apartments
A 12-story building with two- and four-room apartments is under construction at 1500 Pedro Goyena Street. The ground floor includes a commercial space, and there are three underground parking levels. “The one-bedroom apartments are around 65 square meters, and the four-room apartments range from 115 to 140 square meters,” explains Carlos Cucciolla of the eponymous development company. The price per square meter for the project, which is projected to be completed by the end of 2027, ranges from US$3,008 to US$4,000 .
At number 1500 on the avenue, a 12-story building with two- and four-room apartments is being developed.
Reaching the end of the avenue, you'll find Donna Fiore, located at 1700 Pedro Goyena. The 11-story building has 22 semi-detached apartments with three and four bedrooms, ranging in size from 168 m² to 204 m², and priced between US$3,879 and US$4,570/m² , according to Justevila Real Estate. Azcuyr adds that it's a triple-fronted project that has already been completed, with only a few units remaining for sale.
The units in the 11-story development range from 168 to 204 m2
www.buysellba.com
Source:
La exclusiva avenida con un edificio en construcción cada dos cuadras que defiende los mismos precios que Palermo
Con una demanda sostenida, la elegante calle porteña atrae el 10% de los nuevos desarrollos del barrio
www.lanacion.com.ar
March 20, 2026
With sustained demand, the elegant Buenos Aires street attracts 10% of the new developments in the neighborhood.
By Candela Contreras
Pedro Goyena Avenue is the most expensive and the greenest in the Caballito neighborhood. Hugo Mouján
If there's one neighborhood in Buenos Aires that consistently enjoys high demand due to its central location, it's Caballito . And within the area, there's an avenue that in recent years has become a real magnet for developers: Pedro Goyena .
As one of the oldest and most traditional neighborhoods in the capital , second only in history to San Telmo, Balvanera, and Barracas, Caballito is also the most densely populated , with over 25,000 inhabitants per square kilometer. Its appeal lies in a balance of services , green spaces like Rivadavia Park and Centenario Park, and excellent connectivity, along with a wide range of educational and transportation options that keep it among the most sought-after neighborhoods for buying and renting property.
When it comes to prices, the average asking price for off-plan units in this historic Buenos Aires neighborhood is US$3,391/m² , placing it ninth among the city's most expensive neighborhoods . This represents an 8.7% increase over the citywide average price of US$3,119/m², according to the Zonaprop Index for February.
In this scenario, its value per square meter is 49.60% lower than Puerto Madero , which leads the ranking with US$6728/m² ; it is also below Palermo, with US$4082/m² , and Núñez, with US$3920/m² , the other two areas that consolidate the podium.
Meanwhile, at the opposite end of the spectrum is Parque Avellaneda, the most affordable neighborhood, with an average price of US$1898/m² for apartments under construction, which represents a value 44.03% less than Caballito .
Pedro Goyena is one of the most aspirational avenues in Caballito. Catherina Lapini
The “Goyena effect”
In southern Caballito, there are 117 real estate projects in various stages of development (17 off-plan, 90 under construction, and 10 completed), according to a report by the real estate company Justevila. “It’s striking that nearly 10% of these projects are concentrated on a single avenue that is only 18 blocks long ,” comments Alejandra González, the CEO.
Approximately 10% of the projects in Caballito are concentrated on a single avenue. Catherina Lapini
What makes Pedro Goyena special?
The avenue begins at the intersection with La Plata (as a continuation of Carlos Calvo) and crosses the southern part of Caballito until it becomes Juan Bautista Alberdi near Flores . Historically residential, it is distinguished by its lush grove of tipa trees and a harmonious coexistence of old mansions and elegant buildings that have preserved its urban identity.Gerardo Azcuy, from the eponymous development company that builds premium projects in Caballito, explains that it is a very even environment: “ It is the most residential avenue because it has the least traffic . It is a more local and quiet thoroughfare.”
In addition to the low noise impact, the environmental value plays a key role. “It has better tree cover, and we did a lot of work in that regard: we planted 250 trees , not only on Pedro Goyena, but also on Directorio, La Plata, and Juan Bautista Alberdi,” the developer points out.
Along the same lines, Agustín Walger, director of Lepore Propiedades, provides historical and market context: “Pedro Goyena is the star of the neighborhood, always the most sought-after. Caballito was originally a neighborhood of country houses, and many of those houses faced this avenue . Over time, many were demolished, but thanks to the historical preservation law, some were preserved, and others were converted into restaurants.”
This price difference also directly impacts prices . “A lot on Goyena Avenue is always worth more than one on other avenues or intersections. Construction costs the same in any area, but the land price is the factor that makes the difference ,” explains Walger. This higher cost increases the final value of the units and, at the same time, filters the profile of the demand.
In recent years, the area has also developed a strong gastronomic presence . Restaurants such as Campo Bravo, Cucina Paradiso, Rapa Nui, and El Desembarco have solidified a hub that has reinforced the elegant and trendy profile of the avenue .
The avenue acquired a strong gastronomic characterCatherina Lapini
Furthermore, this corridor is characterized by the quality of its projects . For 40 years, Pedro Goyena Avenue has been the place to be for those who live in Caballito . Therefore, since the 1980s, the buildings constructed have been top-tier and cutting-edge , such as the tower at Goyena 830, which was finally sold out during the 2001 financial crisis, the iconic building on the corner of Goyena and Doblas, or the famous Carpilovska-Chidichimo buildings with their distinctive white columns and exposed brick.
“Historically, it was characterized by having large apartments, with more than three rooms, designed for a higher-income clientele and, above all, end users. There aren't many investors because, given the property values on the avenue, the rent isn't very attractive,” Walger explains.
Luxury projects
Pedro Goyena currently has 11 projects in various stages of development , all targeting the high-end market segment. Some of the new buildings already exceed US$4,000 per square meter , values comparable to neighborhoods in the northern corridor such as Recoleta, Palermo, or Belgrano.As for who chooses to live there, the answer is shared by specialists: “People who want to live in Pedro Goyena look for a property there and pay up to US$1000/m² more than on another avenue in the area,” says architect Carlos Cucciolla, from the Cucciolla studio.
“The people who choose to live on Goyena Avenue are from a high-income background . The price per square meter is 40% higher than in the rest of Caballito , reaching and even surpassing the prices of buildings in neighborhoods like Palermo. Therefore, the buyers are usually over 45 years old and are made up of industrialists, professionals, and mostly end users,” says Alejandra González.
For instance, in order from the first block of the avenue, the list of projects is formed as follows:
Where Pedro Goyena begins, at the corner of Avenida La Plata, stands a project from the Donna series by the Azcuy studio. With a 35-meter frontage on a lot that also faces Bonifacio Street, the Gioia development comprises two buildings connected by an internal garden . It features 66 apartments with two, three, and three bedrooms, ranging from 95 to 227 square meters, and will be delivered in 2028. “Sales prices start at US$3,300 per square meter ,” says González.
Azcuy's project consists of two buildings that are connected through an internal garden.
Just two blocks away is another development in the same series: Donna Settima. Featuring two-, three-, and four-bedroom units, it is nearing completion, with sizes ranging from 172 to 269 square meters . “ It’s a seven-story building with two setbacks , and at the rear, there’s a small, two-story building,” explains developer Gerardo Azcuy. According to the sales agency, the few remaining units start at US$4,266/m² .
Prices in this seven-story building start at US$4266/m2
Another development on the neighborhood's tree-lined and sought-after avenue is Goyena Casas Urbanas, a complex developed by Grupo Portland with 68 studio- to three-bedroom apartments in a two-story building in the heart of the block and 43 one-, two-, and three-bedroom apartments in a building across the street, located at 655 Pedro Goyena Avenue. With a price per square meter starting at US$3,400 and reaching up to US$4,100, it will have a 1,000 m² central park with reflecting pools and gardens and will be delivered in July 2029.
“This development combines the tranquility and greenery of a house with the security and comfort of an apartment, all on Caballito’s most sought-after avenue,” says the CEO of Justevila, the project’s marketing company. She adds, “It’s a unique opportunity, both for its innovative architectural design and its location and pre-construction pricing.”
The complex developed by Grupo Portland has 68 urban houses and 43 apartments
A 12-story building with two- and four-room apartments is under construction at 1500 Pedro Goyena Street. The ground floor includes a commercial space, and there are three underground parking levels. “The one-bedroom apartments are around 65 square meters, and the four-room apartments range from 115 to 140 square meters,” explains Carlos Cucciolla of the eponymous development company. The price per square meter for the project, which is projected to be completed by the end of 2027, ranges from US$3,008 to US$4,000 .
At number 1500 on the avenue, a 12-story building with two- and four-room apartments is being developed.
Reaching the end of the avenue, you'll find Donna Fiore, located at 1700 Pedro Goyena. The 11-story building has 22 semi-detached apartments with three and four bedrooms, ranging in size from 168 m² to 204 m², and priced between US$3,879 and US$4,570/m² , according to Justevila Real Estate. Azcuyr adds that it's a triple-fronted project that has already been completed, with only a few units remaining for sale.
The units in the 11-story development range from 168 to 204 m2
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