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Keys to identifying a good real estate investment: what to look for before buying and how to maximize profitability - Ambito Financiero
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www.ambito.com
March 20, 2026
By Andrea Glikman
Industry experts detail which variables define a real opportunity when buying a property.
It is important to do a good analysis of the product and the area to make investment decisions. Depositphotos
Identifying a good real estate investment requires much more than simply looking at the price per square meter. Variables such as location, developer, future liquidity, and hidden costs are crucial in determining whether an asset will generate profits or become a burden.
Industry experts agreed that the success of an investment depends not on a single factor, but on a combination of strategic decisions. Location remains fundamental when investing. “ Location has a huge influence; it’s almost the most important thing to consider ,” noted Alejandra González, CEO of Justevila. However, she clarified that, in the case of investments, “the most important thing is that it be on well-established commercial streets with good access and transportation options nearby.”
For his part, Javier Escobar , director of architecture at Grupo Klover, warned that simply analyzing the present is no longer enough. “The smart investor doesn't look at the location based on today's circumstances, but rather on the potential consolidation of the surrounding area. In real estate, what doesn't grow, stagnates,” he stated. In that sense, he recommends evaluating connectivity, infrastructure, and urban development, and avoiding “buying only scenery instead of urban potential.”
Escobar, meanwhile, introduced the concept of risk. “ Paying little doesn't always mean buying well . The price is relative to the risk of execution,” he stated. As a reference, he indicated that “the entry price should be around 20% below the price of a brand-new unit in the same area,” which acts as a “safety net and a profit margin.”
He also warned about deceptive opportunities: “If the sale price is lower than the cost of building it today plus the value of the land, the developer could have cash flow problems. Things that seem too good to be true often end up being expensive.”
Escobar agreed that support is key: “In Argentina, where the context is constantly changing, the developer is the most valuable asset in the investment.”
Escobar added that “liquidity isn't something you can guess, it's designed from the product stage,” and emphasized that these same business models are “the gold standard.” He also noted that the greatest profit is usually captured “by entering the pre-launch phase and exiting just before delivery or with the project fresh off the press.”
He also warned about a common mistake: "Investors often buy what they like, instead of interpreting what the market needs."
González downplayed its impact on brand-new units, but introduced a key nuance: “If it’s a premium product, costs won’t be as influential. But in a mid-range product, maintenance efficiency will be fundamental .”
Escobar, on the other hand, presents different scenarios. “Moving in and out is ideal for capturing the increased value of the construction, with profits close to 20% in dollars upon delivery,” he explained. But he also pointed out that “staying can be advantageous in areas of scarcity, with returns of 6% annually on traditional rentals and between 8% and 10% on short-term rentals.”
In all cases, they agree that the key is real demand: "If nobody wants to live there, nobody will want to buy it from you," they summarized.
Escobar, for his part, warned about the risks of following trends: “Those who try to ride the wave of current events usually arrive too late.” He concluded: “A good real estate investment must be independent of trends and true to the demographics. If there are people who need to live in that area and the supply is limited, success is just a matter of time.”
Ultimately, identifying a good real estate opportunity involves combining financial analysis, market knowledge, and a strategic understanding of the environment.
www.buysellba.com
Source:
Claves para detectar una buena inversión inmobiliaria: qué mirar antes de comprar y cómo maximizar la rentabilidad
Expertos del sector detallan qué variables definen una oportunidad real al momento de comprar una propiedad.
www.ambito.com
March 20, 2026
Keys to identifying a good real estate investment: what to look for before buying and how to maximize profitability
By Andrea Glikman
Industry experts detail which variables define a real opportunity when buying a property.
It is important to do a good analysis of the product and the area to make investment decisions. Depositphotos
Identifying a good real estate investment requires much more than simply looking at the price per square meter. Variables such as location, developer, future liquidity, and hidden costs are crucial in determining whether an asset will generate profits or become a burden.
Industry experts agreed that the success of an investment depends not on a single factor, but on a combination of strategic decisions. Location remains fundamental when investing. “ Location has a huge influence; it’s almost the most important thing to consider ,” noted Alejandra González, CEO of Justevila. However, she clarified that, in the case of investments, “the most important thing is that it be on well-established commercial streets with good access and transportation options nearby.”
For his part, Javier Escobar , director of architecture at Grupo Klover, warned that simply analyzing the present is no longer enough. “The smart investor doesn't look at the location based on today's circumstances, but rather on the potential consolidation of the surrounding area. In real estate, what doesn't grow, stagnates,” he stated. In that sense, he recommends evaluating connectivity, infrastructure, and urban development, and avoiding “buying only scenery instead of urban potential.”
Admission price
The purchase price is another critical point . González proposes a clear rule: “When a business is just starting out, the price should be 30% lower than the estimated final price once it is finished.”Escobar, meanwhile, introduced the concept of risk. “ Paying little doesn't always mean buying well . The price is relative to the risk of execution,” he stated. As a reference, he indicated that “the entry price should be around 20% below the price of a brand-new unit in the same area,” which acts as a “safety net and a profit margin.”
He also warned about deceptive opportunities: “If the sale price is lower than the cost of building it today plus the value of the land, the developer could have cash flow problems. Things that seem too good to be true often end up being expensive.”
The developer: the factor that can define success or failure
Behind every project is a key player: the one who executes it. Therefore, the developer's role is crucial for making sound decisions. "You have to make sure it's a solid construction company with several completed and delivered projects," González recommended. He also suggested verifying legal documentation, such as the property title and reports from the Land Registry, and, above all, "seeking advice from a licensed real estate agent."Escobar agreed that support is key: “In Argentina, where the context is constantly changing, the developer is the most valuable asset in the investment.”
Liquidity: consider exit from the moment of entry
A good investment is not only measured by its purchase price, but also by its ease of resale. "The easiest types to sell are those with two or three rooms, especially if they have a garage," González explained.Escobar added that “liquidity isn't something you can guess, it's designed from the product stage,” and emphasized that these same business models are “the gold standard.” He also noted that the greatest profit is usually captured “by entering the pre-launch phase and exiting just before delivery or with the project fresh off the press.”
He also warned about a common mistake: "Investors often buy what they like, instead of interpreting what the market needs."
Hidden costs: the silent impact on profitability
Expenses, maintenance, and amenities can significantly impact performance. According to Escobar, “operating costs can reduce net profitability by between 2% and 5% annually,” and in resale, “a unit with disproportionate expenses immediately loses 15% of its market value.”González downplayed its impact on brand-new units, but introduced a key nuance: “If it’s a premium product, costs won’t be as influential. But in a mid-range product, maintenance efficiency will be fundamental .”
Renting versus reselling: what's better today
The investment's destination also defines the strategy. For González, the current business is more oriented towards buying and selling: " For years now, the best business has been buying and reselling ," he stated.Escobar, on the other hand, presents different scenarios. “Moving in and out is ideal for capturing the increased value of the construction, with profits close to 20% in dollars upon delivery,” he explained. But he also pointed out that “staying can be advantageous in areas of scarcity, with returns of 6% annually on traditional rentals and between 8% and 10% on short-term rentals.”
In all cases, they agree that the key is real demand: "If nobody wants to live there, nobody will want to buy it from you," they summarized.
The real estate cycle: how much does the current situation weigh?
Finally, the experts cautioned against overestimating market trends. “ Except for specific periods, property values have always risen ,” González emphasized, adding that it remains “a safe haven for any investor.”Escobar, for his part, warned about the risks of following trends: “Those who try to ride the wave of current events usually arrive too late.” He concluded: “A good real estate investment must be independent of trends and true to the demographics. If there are people who need to live in that area and the supply is limited, success is just a matter of time.”
Ultimately, identifying a good real estate opportunity involves combining financial analysis, market knowledge, and a strategic understanding of the environment.
www.buysellba.com
