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Expo Real Estate 2025 showed enthusiasm and signs of improvement in the Argentine real estate market - Ambito Finaciero
Source:
www.ambito.com
August 13, 2025
By Jose Luis Cieri
More than 5,000 people toured stands, workshops, and conferences at the Hilton Buenos Aires. Networking, launches, and market screenings were held.
More than 5,000 visitors visited the real estate event on the first day at the Hilton in Puerto Madero.
The hallways and stands of the Hilton Buenos Aires welcomed more than 5,000 visitors this Wednesday at the start of Expo Real Estate Argentina 2025. The event, which brings together developers, investors, brokers, construction companies, suppliers, and representatives from the public and private sectors, opened its 15th edition with an atmosphere of enthusiasm , high participation, and expectations of market recovery.
From the early hours of the morning, the event's registration process reflected the interest generated by the event. Lines of attendees waited to enter the exhibition, which combines more than 100 booths, interactive workshops, conferences with more than 90 speakers, and over 300 investment opportunities. The setting was conducive to networking (professional exchanges to generate business): impromptu meetings, business card exchanges, and inquiries about products and projects multiplied in every sector.
The official opening was attended by national and private sector authorities. Among them was the Minister of Economy, Luis Caputo , who highlighted the importance of an active real estate market to boost the economy and employment. Representatives from business chambers and leading firms also shared their views on the trends and challenges of the second half of the year.
The region's real estate services network attended the event with the goal of focusing on the federalization of the business and the professionalization of the activity throughout the country. It also presented the Real M2 Index, developed in conjunction with UCEMA and Reporte Inmobiliario, which measures price trends in different neighborhoods in Buenos Aires. The tool, launched in 2021, has established itself as a key benchmark for making investment decisions.
The workshops also attracted high participation from those who attended the Hilton.
Sosa noted that property prices in dollars remain at historically low levels in Argentina , representing an opportunity for buyers. Although demand is slowly recovering, he noted that access to mortgage credit remains the main challenge, despite the momentum seen in recent months. He projected that, if macroeconomic conditions hold, the second half of the year could be a turning point for consolidating the recovery of activity.
Nicolás Armentano , the company's director, explained that the pre-sale is aimed at investors seeking added value, rental income, and the backing of a global brand. He explained that the current market is more selective and focuses demand on projects with solid backing, strategic locations, and distinctive designs.
Armentano indicated that "El Borgo" represents a unique product in the region, with residential and commercial spaces that have already been well received at the start of sales. For the commercial spaces, two options are available: individual investment, participating in a rental pool, or establishing a private brand as an operator. Regarding the residential spaces, he emphasized that the comprehensiveness of the project and the international support offer a unique long-term capital gain projection.
Lerer added that many companies in the sector suffer from disorganization and a lack of consolidated information, which can result in losses equivalent to 10% to 15% of their business. The proposed solution covers commercial, accounting, administrative, and construction areas and is adapted to both existing developments and already constructed projects.
The first day's lectures were followed with great attention by the attendees.
The networking sector was the focus of much of the day's activity. There, developers and potential investors held meetings to advance agreements and explore joint projects. Proptech companies, which apply technology to the real estate business, also generated interest with solutions for sales management, market analysis, and process digitalization.
The Expo halls displayed a diverse range of proposals, from large residential and commercial projects to smaller investments in lots or temporary rental units. This variety allowed attendees with different profiles to find options suited to their needs and expectations.
The event concluded with a positive assessment from the organizers, who highlighted the high attendance and the quality of the contacts generated. Tomorrow, the event will continue with new workshops, company presentations, and the presentation of the Expo Real Estate 2025 Awards, which will recognize excellence, innovation, and long-standing experience in the industry.
For many attendees, this edition marked a return to a more optimistic climate, reflected in the intensity of the agenda, the number of proposals on display, and the real interest in moving forward with projects. The challenge, several representatives agreed, will be to sustain this momentum in a context that, although more stable than in previous years, still presents uncertainties.
www.buysellba.com
Source:
La Expo Real Estate 2025 mostró entusiasmo y señales de mejora en el mercado inmobiliario argentino
Más de 5.000 personas recorrieron stands, workshops y conferencias en el Hilton Buenos Aires. Hubo contactos, lanzamientos y proyecciones para el mercado.
www.ambito.com
August 13, 2025
By Jose Luis Cieri
More than 5,000 people toured stands, workshops, and conferences at the Hilton Buenos Aires. Networking, launches, and market screenings were held.
More than 5,000 visitors visited the real estate event on the first day at the Hilton in Puerto Madero.
The hallways and stands of the Hilton Buenos Aires welcomed more than 5,000 visitors this Wednesday at the start of Expo Real Estate Argentina 2025. The event, which brings together developers, investors, brokers, construction companies, suppliers, and representatives from the public and private sectors, opened its 15th edition with an atmosphere of enthusiasm , high participation, and expectations of market recovery.
From the early hours of the morning, the event's registration process reflected the interest generated by the event. Lines of attendees waited to enter the exhibition, which combines more than 100 booths, interactive workshops, conferences with more than 90 speakers, and over 300 investment opportunities. The setting was conducive to networking (professional exchanges to generate business): impromptu meetings, business card exchanges, and inquiries about products and projects multiplied in every sector.
The official opening was attended by national and private sector authorities. Among them was the Minister of Economy, Luis Caputo , who highlighted the importance of an active real estate market to boost the economy and employment. Representatives from business chambers and leading firms also shared their views on the trends and challenges of the second half of the year.
Through the corridors
One of the busiest stands was the Re/Max Argentina and Uruguay booth. Its president, Sebastián Sosa , stated that the Expo "is a key meeting point for bringing together all the players who make the market move."The region's real estate services network attended the event with the goal of focusing on the federalization of the business and the professionalization of the activity throughout the country. It also presented the Real M2 Index, developed in conjunction with UCEMA and Reporte Inmobiliario, which measures price trends in different neighborhoods in Buenos Aires. The tool, launched in 2021, has established itself as a key benchmark for making investment decisions.
The workshops also attracted high participation from those who attended the Hilton.
Sosa noted that property prices in dollars remain at historically low levels in Argentina , representing an opportunity for buyers. Although demand is slowly recovering, he noted that access to mortgage credit remains the main challenge, despite the momentum seen in recent months. He projected that, if macroeconomic conditions hold, the second half of the year could be a turning point for consolidating the recovery of activity.
With a focus on Cuyo
Another highly visited space was Armentano Desarrollos Inmobiliarios, which presented "El Borgo," a luxury mixed-use project with a hotel, residences, and shopping plaza, backed by Marriott's international brand Autograph Collection.Nicolás Armentano , the company's director, explained that the pre-sale is aimed at investors seeking added value, rental income, and the backing of a global brand. He explained that the current market is more selective and focuses demand on projects with solid backing, strategic locations, and distinctive designs.
Armentano indicated that "El Borgo" represents a unique product in the region, with residential and commercial spaces that have already been well received at the start of sales. For the commercial spaces, two options are available: individual investment, participating in a rental pool, or establishing a private brand as an operator. Regarding the residential spaces, he emphasized that the comprehensiveness of the project and the international support offer a unique long-term capital gain projection.
Technology and construction, hand in hand
Technology applied to construction and development management took center stage at the event. Lebane, a real estate project management platform, presented its solutions for centralizing project information, optimizing costs, and improving operational efficiency. Bruno Lerer , Chief Business Officer, explained that the tool allows companies to maintain real-time control over certifications, payments, and budgets, which helps mitigate financial risks. According to Lerer, in a context of high costs and tight margins, the predictability offered by the platform is key to maintaining profitability.Lerer added that many companies in the sector suffer from disorganization and a lack of consolidated information, which can result in losses equivalent to 10% to 15% of their business. The proposed solution covers commercial, accounting, administrative, and construction areas and is adapted to both existing developments and already constructed projects.
General overview
The first day's programming included panels on financing, sustainability, design trends, urban planning, and innovative development models. Audience participation in each panel was high, with questions aimed at resolving practical concerns about investment strategies, access to credit, space conversion, and adaptation to new housing demands.
The first day's lectures were followed with great attention by the attendees.
The networking sector was the focus of much of the day's activity. There, developers and potential investors held meetings to advance agreements and explore joint projects. Proptech companies, which apply technology to the real estate business, also generated interest with solutions for sales management, market analysis, and process digitalization.
The Expo halls displayed a diverse range of proposals, from large residential and commercial projects to smaller investments in lots or temporary rental units. This variety allowed attendees with different profiles to find options suited to their needs and expectations.
The event concluded with a positive assessment from the organizers, who highlighted the high attendance and the quality of the contacts generated. Tomorrow, the event will continue with new workshops, company presentations, and the presentation of the Expo Real Estate 2025 Awards, which will recognize excellence, innovation, and long-standing experience in the industry.
For many attendees, this edition marked a return to a more optimistic climate, reflected in the intensity of the agenda, the number of proposals on display, and the real interest in moving forward with projects. The challenge, several representatives agreed, will be to sustain this momentum in a context that, although more stable than in previous years, still presents uncertainties.
www.buysellba.com
